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Just in: Anheuser-Busch Blames Elon Musk for Sales Drop

Brewing giant uses transgender TikTok sensation Dylan Mulvaney as the scapegoat for their own marketing disaster by blaming Elon Musk's Twitter shenanigans.

Sunday, April 30, 2023 | Chimniii Desk

Anheuser-Busch, the world's largest beer company, has strangely placed the responsibility for the Bud Light scandal, which involved their collaboration with transgender TikTok sensation Dylan Mulvaney, on none other than Twitter tycoon Elon Musk.

 

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The beverage giant asserts that Musk's persistent Twitter antics are the real reason for their declining sales following the marketing blunder.

 

The Bud Light debacle, which at first seemed to be a good marketing plan, quickly turned sour when the partnership with Mulvaney sparked a backlash from the general population.

 

The alliance was criticised as a poor attempt to capitalise on the growing influence of LGBTQ+ people on social media.

 

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A spokeswoman for Anheuser-Busch issued a statement in an attempt to transfer the responsibility, saying, "As everyone knows, Twitter is a powerful platform that can make or break a company.

 

And we all know who is currently in charge of Twitter. Therefore, it stands to reason that Elon Musk's constant tweets about cryptocurrencies, space travel, and electric vehicles are stealing our thunder and wrecking havoc on our sales.

 

Our Bud Light commercial with Dylan Mulvaney was intended to highlight inclusivity and diversity, but it appears that Musk's constant Twitter antics have completely eclipsed our admirable efforts, the statement said.

 

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Elon Musk tweeted a joking statement in reaction to these accusations, saying, "I've always known I had the potential to sell electric automobiles and rockets, but influencing beer sales? That is a novel idea. Cheers, Anheuser-Busch! #SpaceBeers”

 

Many people are perplexed by the brewing company's misplaced guilt for Musk as it works to recover from its Bud Light gaffe.

 

Twitter can clearly have an impact on a brand's reputation, but rather than blaming unrelated Twitter influencers, it appears that Anheuser-Busch should examine its own marketing decisions.

 

According to the proverb, "When in doubt, blame Elon." However, it appears that Anheuser-Busch's misguided attempt to deflect blame in this instance may have only served to leave a sour taste.

 

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